About us
Luxury you can wear, every day
A good fragrance says something about who you are, before you've said a word. Yet for many people, true luxury perfume is something for special occasions: too expensive to wear every day and too precious to experiment with. Primori was born from the belief that it can be different.
Primori is a Dutch perfume brand that makes luxury accessible. We create extrait-quality fragrances inspired by the scent profile of the most loved designer fragrances, at a price that lets you truly wear them every day. No compromise on quality, only on price.
How it started
It started with something I kept noticing: most people wear the same perfume for years. Not because they don't want anything else, but because a good fragrance is simply expensive. You buy one bottle, use it to the last drop and only then go looking for a new one. Even though your mood, the occasion and the season so often call for something different.
There had to be another way. Why should you have to choose between one fragrance and your wallet? That's how Primori came about: extrait-quality perfumes, inspired by well-known designer fragrances, at a fair price. And most importantly: you build your own bundle. A fresh scent for the daytime, something warm for the evening, a favourite for summer. Several fragrances, without it becoming a luxury you can only afford once.
At Primori, we believe a fragrance should fit the moment, not the other way around.
What began as an idea has grown into a collection of more than sixty fragrances for women, men and unisex. The thinking behind it is still the same: everyone deserves a fragrance that feels like luxury.
Extrait quality: what does that mean?
Perfumes differ in their concentration of fragrance oil. Eau de toilette and eau de parfum are the best known, but extrait de parfum is the most concentrated form. And you can tell: an extrait is richer and fuller in character, and stays on your skin for longer.
At Primori, we deliberately choose extrait quality. You only need a few sprays, and your fragrance stays with you all day.
Inspired by the big names
Every Primori fragrance is inspired by the scent profile of a well-known designer fragrance. We study the structure of the original: the top notes you smell first, the heart that unfolds after a while, and the base that lingers for hours. We then look for a formula that comes as close to it as possible.
On every product page, you can see which fragrance was the inspiration, along with the full fragrance pyramid. That way you know exactly what you're choosing, even if you've never smelled the fragrance before.
Filled with care
Quality is also in the details. That's why we fill every bottle ourselves. Our 10 ml bottles are compact enough for your bag or coat pocket, so you can take your fragrance with you wherever you go. You choose the colour of the cap yourself: black or gold. So it suits you completely.
Every order is packed in our black Primori gift box. Whether you're ordering for yourself or for someone else, unboxing is part of the experience.
Discover without risk
Choosing a fragrance is personal, and what sounds lovely on paper can smell slightly different on your skin. That's why we make it easy to explore. With our bundles, you combine several fragrances in one order, and the more fragrances you choose, the bigger your discount. That way, you can find the fragrances that truly suit you without a big investment.
What we stand for
Quality
Extrait concentration, a rich scent and long-lasting wear on the skin. We make no compromises there.
Accessibility
Luxury isn't just for special occasions. Our prices make it possible to wear a fragrance you feel good in every day.
Honesty
We're open about what inspired our fragrances. You know exactly what you're buying.
Experience
From the bottle to the gift box: everything is designed to make Primori feel like something special.
Find your fragrance
Whether you're looking for your new signature scent, want to switch things up with the seasons or want to surprise someone: in our collection you'll find a fragrance that suits you.