Privacy policy

Last updated: 14 October 2026

Primori respects your privacy. In this privacy policy, you can read which personal data we collect when you visit our website or order from us, why we do so, how long we keep it and what rights you have. In doing so, we comply with the General Data Protection Regulation (GDPR).

1. Who are we?

Primori B.V. is responsible for processing your personal data as described in this privacy policy.

Primori B.V.
Schoenerweg 1F - P963
8042 PJ Zwolle, the Netherlands
Chamber of Commerce (KvK) number: 97432008

VAT: NL868048185B01
Email: admin@primori.nl

2. What data do we collect?

Depending on how you use our website, we process the following data:

Contact details: name, billing and delivery address, email address and phone number.
Order details: the products you order, return or cancel, your order history and the order number.
Payment details: the payment method and payment status. Your card or account details are processed by our payment provider; we do not store them ourselves.
Account details: if you create an account, your login details and preferences.
Communication: the content of messages you send us, for example by email or via the contact form.
Technical data: your IP address, browser and device data and how you use our website. We collect this data through cookies and similar technologies (see section 7).

3. Why do we use your data?

We only process your data when there is a legal basis for doing so:

Purpose	Legal basis
Processing your order, payment, shipping and handling returns	Performance of the contract
Creating and managing your account	Performance of the contract
Answering your questions and providing customer service	Performance of the contract / legitimate interest
Keeping our records and meeting our tax obligations	Legal obligation
Preventing fraud and securing our website	Legitimate interest
Sending you our newsletter	Consent
Informing existing customers about similar products	Legitimate interest (you can always unsubscribe)
Website statistics and personalised advertising	Consent (via the cookie banner)

Have you given consent? Then you can withdraw it at any time. This does not affect any processing that took place before.

4. How long do we keep your data?

We don't keep your data longer than necessary:

Order and invoice details: 7 years, due to the statutory tax retention requirement.
Account details: for as long as your account exists. If you delete your account, we erase this data, except for what we are legally required to keep.
Customer service contact: up to 2 years after the last contact.
Newsletter details: until you unsubscribe.
Cookies: see our cookie banner for the retention period of each cookie.

5. Who do we share your data with?

We never sell your data. We only share it with parties we need to provide our services. We make agreements with processors (data processing agreements), so that your data is safe with them too.

Shopify: the platform our online store runs on (hosting, orders, payments).
Shopify Payments: for handling payments.
PostNL: for delivering your order. They receive your name, address and, where applicable, your email address or phone number for track & trace.
MailChimp: for sending the newsletter.
Meta (Facebook/Instagram) and Google: for statistics and advertising, only if you have given your consent via the cookie banner.
Our accountant and government authorities: if we are legally required to do so.

For certain features, such as fraud detection and the Shop account, Shopify acts as an independent controller. You can find more information in Shopify's privacy policy.

6. Transfers outside the European Union

Some partners, such as Shopify, also process data outside the European Economic Area (EEA), for example in Canada or the United States. This only happens when appropriate safeguards are in place, such as an adequacy decision by the European Commission (including the EU-US Data Privacy Framework) or the European Commission's standard contractual clauses.

7. Cookies

We use cookies and similar technologies on our website:

Functional cookies: needed for the online store to work, for example for your cart. No consent is required for these.
Analytical cookies: to measure how the website is used.
Marketing cookies: to tailor ads to your interests.

We only place analytical cookies (insofar as they are not set up in a privacy-friendly way) and marketing cookies with your consent. You can change your choice at any time via the cookie settings on our website.

8. Security

We take appropriate technical and organisational measures to protect your data against loss and unlawful use. Our website uses a secure connection (SSL/HTTPS). Do you have an account? Then keep your login details secret.

9. Your rights

You have the following rights:

Access: request which data we hold about you.
Rectification: have incorrect data corrected.
Erasure: have your data deleted, insofar as we are not legally required to keep it.
Restriction: have the processing temporarily stopped.
Portability: receive your data in a commonly used format or have it transferred to another party.
Objection: object to processing based on legitimate interest, including direct marketing.
Withdrawing consent: for processing based on consent.

Would you like to exercise one of these rights? Then send an email to info@primori.nl. We will respond within two working days. To make sure the request comes from you, we may ask you to confirm your identity. You can always unsubscribe from the newsletter directly via the link at the bottom of every email.

10. Automated decision-making

We do not make decisions based solely on automated processing that have significant consequences for you. Shopify may automatically check orders for signs of fraud. Any decision about your order is made by us.

11. Minors

Our website is not intended for children under the age of 16. We do not knowingly collect data from children under 16 without the consent of a parent or guardian. Do you think this has happened anyway? Please contact us and we will delete the data.

12. Complaints

Do you have a complaint about how we handle your data? Please contact us first at info@primori.nl, and we'll work with you to find a solution. You also have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens, autoriteitpersoonsgegevens.nl).

13. Changes

We may amend this privacy policy, for example if our services or the law change. The most recent version is always available on this page. We will actively inform you of any significant changes.